ABOUT US
We are not a regular old boring art gallery. So don’t expect the traditional.
THIS IS A NEW KIND OF ART GALLERY
The Fusion Art Gallery is a contemporary gallery in Málaga. We run exhibitions, represent artists on Artsy, and build a space where artists, collectors, and the public actually meet. Online and offline. Built by artists who got tired of how galleries usually work.
PRESENT
MÁLAGA SPAIN
IN THE CITY THAT GAVE THE WORLD PICASSO
IS OUR MAIN GALLERY HUB TODAY
Málaga is our home and our main gallery hub. A permanent space in the heart of the city, steps from Larios, Soho, the historic center, and the port, where exhibitions, openings, and our day-to-day work with artists actually happen.
This is the base everything runs from. Artists are shown here, collectors meet them here, and our shows, media, and projects all start from this room. Not a quiet white box, but a working gallery in one of Europe’s fastest-growing art cities.
OUR HISTORY
WE ARE DIFFERENT
We don´t follow the old rules of the art world. We never did
WE MOVE FAST AND IN ANOTHER WAY
We don’t hang work and hope. We work every show like a launch, built to get new and emerging artists truly seen, locally and globally, and to let collectors discover those artists at an early stage. No more gatekeeping.
OUR FOUNDER
OUR FOUNDER
NOT FROM THE ART WORLD. BUT BEEN AN ARTIST HIS WHOLE LIFE
JOHAN GRUNDIN
TFAG was founded by Johan Grundin, an artist and entrepreneur with 25 years in business and marketing. He runs the gallery, makes his own art, and built TFAG as a different way for artists to be seen, supported, and sold.
OUR PROJECTS
OUR PROJECTS
Why stop at the walls? We have bigger plans
FOR OUR ARTISTS, COLLECTORS & PARTNERS
TFAG is more than a gallery. We run Artsy representation, physical exhibitions, artist documentaries, our own art channel, and an artist academy. Different projects, one purpose: get good artists seen and supported, and put real art in front of the people who want it.
OUR VENUES
OUR VENUES
WE DON´T SIT STILL WE MOVE AROUND THE WORLD
WITH OUR ARTISTS, COLLECTORS & PARTNERS
We started outside the traditional gallery and we never stopped moving. Málaga is our home base and our collector ground. From there we take our artists to villas, pop-ups, art weeks, and fairs across the world. One gallery, many stages.
MÁLAGA SPAIN
OUR PERMANENT GALLERY
Our home base. A permanent gallery reimagined for how artists are seen today.
VILLA EL MARTINETE
MARBELLA FUSION ART HOUSE
Where it grew. A legendary villa turned into a living art house, with exhibitions, filmed events, and reality shows.
Woala Art Space
MARBELLA POP-UP
Pop-Up exhibitions for artists in luxurious Marbella, Spain.
MONACO 2 X ART WEEK POP-UP
MONACO
We brought our artists to Monaco. On one of the world’s biggest stages.
EXHIBITIONS AROUND THE WORLD
LONDON, NEW YORK, HELSINKI, TOKYO...
From London to New York, Helsinki to Tokyo – our artists go global.
MOSH CLUB
MARBELLA POP-UP
Art where the energy is. A pop-up that turned nightlife into a gallery.
ART FAIRS
MARBELLA
On the floor at the fairs, putting emerging artists in front of serious collectors.
LUXURY LOCATIONS
MARBELLA
Exhibiting where culture and luxury meet, far beyond the traditional gallery.
MARBELLA MOTORCLUB
MARBELLA
Where The Fusion Art Gallery started. We were never a traditional gallery. It never was.
AWAKEN THE FUSION IN YOU
COSTA DEL SOL
How it actually started…
MORE ABOUT OUR CONCEPT
NOTHING IS FREE IN THIS WORLD YOU HAVE TO PAY ONE WAY OR ANOTHER
We built a gallery that works differently.
At TFAG, an exhibition is not just a wall. It is a launch. We combine physical exhibitions, professional photo and video, live events, PR, social media, digital representation, artist pages, interviews, collector outreach and long-term online visibility.
Our background comes from art, marketing, media, PR and event production. That is why we do not wait for attention. We create it.
We started in the Marbella art scene, close to international collectors, luxury culture and the creative energy of the Costa del Sol. But at the core, we are a grassroots movement for artists who want more than old art-world promises.
We believe the art world needs more honesty, more clarity and better ways for artists to be seen. Artists should know what they pay for, what they receive and what they keep. Collectors should get closer to the artist, the story and the real work behind the art.
The Fusion Art Gallery exists to build that bridge.
Between artists and collectors.
Between physical exhibitions and global visibility.
Between creativity, media and trust.
Between the old gallery model and what comes next.
We are here for serious artists who are ready to be seen properly. Not just exhibited. Positioned. Documented. Shared. Remembered.
Johan Grundin
Founder of The Fusion Art Gallery
MORE ABOUT OUR FOUNDER
JOHAN GRUNDIN
A CREATIVE ENTREPRENEUR WHO ENDED UP IN THE ART WORLD TO MAKE A CHANGE
WITH OUR ARTISTS, COLLECTORS & PARTNERS
The Fusion Art Gallery was founded by Johan Grundin, a Swedish artist, entrepreneur and creative director based between Málaga and Stockholm.
With more than 25 years of experience in marketing, PR, photography, video and event production, Johan brings a rare mix of creativity, business thinking and hands-on production into the art world.
After entering the art world as an artist himself, he saw how many talented artists struggled not because their work was weak, but because they lacked visibility, structure, access and the right story around their work.
That became the starting point for The Fusion Art Gallery.
His mission is to build a more honest, active and human gallery model, where artists are not only exhibited, but also documented, promoted, connected and positioned for long-term growth.
Working between Málaga and Stockholm, Johan connects Nordic structure, Mediterranean energy and an international network of artists, collectors, creatives and entrepreneurs.
What started as a creative collaboration BETWEEN ARTISTS grew into something bigger
We are a gallery model built by artists, marketers, photographers, filmmakers and event creators. We saw the same problem again and again.
We wanted to do something different.
AND I´M DAMN PROUD OF WHAT WE BUILT SO FAR
Johan Grundin
Founder of The Fusion Art Gallery
MORE ABOUT OUR PROJECTS
Why stop at just the walls? We have bigger plans
FOR OUR ARTISTS, COLLECTORS & PARTNERS
The gallery is the start, not the finish. Around every show we run a full set of projects, each built to do something the old gallery model doesn’t.
TFAG x Artsy. Curated representation on a platform most artists can’t reach on their own, paired with physical shows in Málaga.
Exhibitions. Group and solo shows with opening events, collector access, and press. Real exposure, not just a wall.
Art Channel and media. Artist documentaries, films, and our own art channel, produced in-house. The kind of content collectors and press actually watch.
Costa del Arte. An art-reality format that follows artists and their work, built to reach far beyond the usual art crowd.
Fusion Artist Academy. A community for artists who want to sell and build a career. Not more art techniques. Everything around being an artist who sells.
Different projects, one idea behind all of them: rebuild trust between artists, collectors, and everyone who loves art.
What started as a creative collaboration BETWEEN ARTISTS grew into something bigger
We are a gallery model built by artists, marketers, photographers, filmmakers and event creators. We saw the same problem again and again.
We wanted to do something different.
AND I´M DAMN PROUD OF WHAT WE BUILT SO FAR
Johan Grundin
Founder of The Fusion Art Gallery