ABOUT US
We are not a regular old boring art gallery. So don’t expect the traditional.
THIS IS A NEW KIND OF ART GALLERY
The Fusion Art Gallery is a contemporary gallery in Málaga. We run exhibitions, represent artists on Artsy, and build a space where artists, collectors, and the public actually meet. Online and offline. Built by artists who got tired of how galleries usually work.
PRESENT
MÁLAGA SPAIN
IN THE CITY THAT GAVE THE WORLD PICASSO
IS OUR MAIN GALLERY HUB TODAY
Málaga is our home and our main gallery hub. A permanent space in the heart of the city, steps from Larios, Soho, the historic center, and the port, where exhibitions, openings, and our day-to-day work with artists actually happen.
This is the base everything runs from. Artists are shown here, collectors meet them here, and our shows, media, and projects all start from this room. Not a quiet white box, but a working gallery in one of Europe’s fastest-growing art cities.
OUR HISTORY
WE ARE DIFFERENT
We don’t follow the old rules of the art world. We never did
WE MOVE FAST AND IN ANOTHER WAY
We don’t hang work and hope. We work every show like a launch, built to get new and emerging artists truly seen, locally and globally, and to let collectors discover those artists at an early stage. No more gatekeeping.
OUR FOUNDER
OUR FOUNDER
NOT FROM THE ART WORLD. BUT BEEN AN ARTIST HIS WHOLE LIFE
JOHAN GRUNDIN
TFAG was founded by Johan Grundin, an artist and entrepreneur with 25 years in business and marketing. He runs the gallery, makes his own art, and built TFAG as a different way for artists to be seen, supported, and sold.
OUR PROJECTS
OUR PROJECTS
Why stop at the walls? We have bigger plans
FOR OUR ARTISTS, COLLECTORS & PARTNERS
TFAG is more than a gallery. We run Artsy representation, physical exhibitions, artist documentaries, our own art channel, and an artist academy. Different projects, one purpose: get good artists seen and supported, and put real art in front of the people who want it.
OUR VENUES
OUR VENUES
WE DON’T SIT STILL WE MOVE AROUND THE WORLD
WITH OUR ARTISTS, COLLECTORS & PARTNERS
We started outside the traditional gallery and we never stopped moving. Málaga is our home base and our collector ground. From there we take our artists to villas, pop-ups, art weeks, and fairs across the world. One gallery, many stages.
MÁLAGA SPAIN
OUR PERMANENT GALLERY
Our home base. A permanent gallery reimagined for how artists are seen today.
VILLA EL MARTINETE
MARBELLA FUSION ART HOUSE
Where it grew. A legendary villa turned into a living art house, with exhibitions, filmed events, and reality shows.
Woala Art Space
MARBELLA POP-UP
Pop-Up exhibitions for artists in luxurious Marbella, Spain.
MONACO 2 X ART WEEK POP-UP
MONACO
We brought our artists to Monaco. On one of the world’s biggest stages.
EXHIBITIONS AROUND THE WORLD
LONDON, NEW YORK, HELSINKI, TOKYO...
From London to New York, Helsinki to Tokyo – our artists go global.
MOSH CLUB
MARBELLA POP-UP
Art where the energy is. A pop-up that turned nightlife into a gallery.
ART FAIRS
MARBELLA
On the floor at the fairs, putting emerging artists in front of serious collectors.
LUXURY LOCATIONS
MARBELLA
Exhibiting where culture and luxury meet, far beyond the traditional gallery.
MARBELLA MOTORCLUB
MARBELLA
Where The Fusion Art Gallery started. We were never a traditional gallery. It never was.
AWAKEN THE FUSION IN YOU
COSTA DEL SOL
How it actually started…
Trust & Transparency
TRUST & TRANSPARENCY THE HONEST WAY WE WORK
WITH OUR ARTISTS, COLLECTORS & PARTNERS
We believe the old gallery model is broken. Traditional galleries keep their doors closed to all but a handful of already-established names. We open them earlier – and we are honest about exactly how that works.
Who we are. The Fusion Art Gallery is operated by Spanish tax ID (IVA) ESY8358534A, based in Málaga. We are part of a group of companies operating in Spain, Sweden and the United States. Full corporate details are available on request. See our Legal Notice for more.
MORE ABOUT OUR CONCEPT
WE BUILT A GALLERY THAT WORKS DIFFERENTLY
FOR ARTISTS – HOW OUR MODEL REALLY WORKS
Unlike traditional galleries, we work with emerging and developing artists, not only established names. To make that possible, participation in exhibitions, residencies and programmes involves a fee. We are upfront about this: that fee funds real work on your behalf – curation, professional photo and video, marketing and PR, the opening event, and your presence on platforms like Artsy.
We are not a “vanity gallery.” The difference is what you actually receive. Every collaboration comes with a written agreement before any payment is made, a clear description of what is and is not included, and transparent cancellation terms (see our Terms & Conditions). We market actively and put real resources behind your work – but we never guarantee a specific level of sales, reach or outcome, and we will always tell you so honestly.
FOR COLLECTORS – HOW WE PROTECT YOU
Every original artwork comes with a Certificate of Authenticity. Payments are handled securely, and your rights as a buyer under EU and Spanish law are fully respected. If anything about a work or a purchase is unclear, we will tell you directly before you commit.
OUR PROMISE. We offer more than a wall to hang on. Through our own experience as working artists, we give early-stage talent genuine exposure, professional production and an honest path into the art world – and we give collectors confidence in what they are buying.
Johan Grundin
Founder of The Fusion Art Gallery
MORE ABOUT OUR FOUNDER
JOHAN GRUNDIN
A CREATIVE ENTREPRENEUR WHO ENDED UP IN THE ART WORLD TO MAKE A CHANGE
WITH OUR ARTISTS, COLLECTORS & PARTNERS
The Fusion Art Gallery was founded by Johan Grundin, a Swedish artist, entrepreneur and creative director based between Málaga and Stockholm.
With more than 25 years of experience in marketing, PR, photography, video and event production, Johan brings a rare mix of creativity, business thinking and hands-on production into the art world.
After entering the art world as an artist himself, he saw how many talented artists struggled not because their work was weak, but because they lacked visibility, structure, access and the right story around their work.
That became the starting point for The Fusion Art Gallery.
His mission is to build a more honest, active and human gallery model, where artists are not only exhibited, but also documented, promoted, connected and positioned for long-term growth.
Working between Málaga and Stockholm, Johan connects Nordic structure, Mediterranean energy and an international network of artists, collectors, creatives and entrepreneurs.
What started as a creative collaboration BETWEEN ARTISTS grew into something bigger
We are a gallery model built by artists, marketers, photographers, filmmakers and event creators. We saw the same problem again and again.
We wanted to do something different.
AND I’M DAMN PROUD OF WHAT WE BUILT SO FAR
Johan Grundin
Founder of The Fusion Art Gallery
MORE ABOUT OUR PROJECTS
Why stop at just the walls? We have bigger plans
FOR OUR ARTISTS, COLLECTORS & PARTNERS
The gallery is the start, not the finish. Around every show we run a full set of projects, each built to do something the old gallery model doesn’t.
TFAG x Artsy. Curated representation on a platform most artists can’t reach on their own, paired with physical shows in Málaga.
Exhibitions. Group and solo shows with opening events, collector access, and press. Real exposure, not just a wall.
Art Channel and media. Artist documentaries, films, and our own art channel, produced in-house. The kind of content collectors and press actually watch.
Costa del Arte. An art-reality format that follows artists and their work, built to reach far beyond the usual art crowd.
Fusion Artist Academy. A community for artists who want to sell and build a career. Not more art techniques. Everything around being an artist who sells.
Different projects, one idea behind all of them: rebuild trust between artists, collectors, and everyone who loves art.
What started as a creative collaboration BETWEEN ARTISTS grew into something bigger
We are a gallery model built by artists, marketers, photographers, filmmakers and event creators. We saw the same problem again and again.
We wanted to do something different.
AND I’M DAMN PROUD OF WHAT WE BUILT SO FAR
Johan Grundin
Founder of The Fusion Art Gallery
GALLERY MODEL 4.0
A COMPLETE ART ECOSYSTEM HOW WE ACTUALLY WORK
NOT A SINGLE GALLERY, NOT JUST A SALES CHANNEL
The Fusion Art Gallery is built as a complete art ecosystem — curated representation, physical exhibitions, events, media and PR, collector outreach, and digital platforms, all working together. We were created by artists, for artists, with one purpose: lower the cost of selling art while increasing long-term visibility, marketing power, and real opportunities for artists who want to grow.
A SMARTER MODEL FOR ARTISTS
Instead of a single high commission, we combine a low monthly representation cost with a lower sales commission — so artists keep more of their value while getting continuous, active support. Your work gains real visibility through curated exhibitions, events, professional photo and video, PR and storytelling, and ongoing collector outreach. This isn’t passive exposure on a wall. It’s active representation inside a multi-channel ecosystem that a smaller, standalone gallery simply can’t offer.
MÁLAGA WHERE IT ALL COMES TOGETHER
Our gallery in central Málaga is where digital visibility meets real-world collector exposure — close to Marbella, a hub for international collectors, in one of Southern Europe’s most active cultural regions. We bring exhibitions, events, media and people together so art isn’t just displayed, it’s activated. The traditional gallery model isn’t wrong — it just isn’t built for what artists need today, and we’re certainly not renting you a wall.
Built by artists. Designed for artists who want to grow.
Johan Grundin
Founder and fellow artist